Cambios para el documento "Where Business Meets Community: Reddit in Action"

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3	3	If a brand or business wants to use Reddit well, here are some best practices and steps:
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5	5	1. **Define your goals clearly**
6		-Are you looking for brand awareness, driving sales, feedback, or [[building community>>building community||anchor="https://www.business.reddit.com/"]]? The strategy will differ depending on whether you want many eyeballs or deep engagement.
	6	+Are you looking for brand awareness, driving sales, feedback, or [[business community>>https://www.business.reddit.com/]] . The strategy will differ depending on whether you want many eyeballs or deep engagement.
7	7	1. **Research relevant subreddits**
8	8	Use tools (like Reddit Pro) or just explore manually to find where your target audience hangs out. Understand the norms, tone, and rules of those subreddits.
9	9	1. **Participate before promoting**
10	10	Engage in discussions, answer questions, contribute helpful content without immediately pushing your product. Earn some credibility.
11	11	1. **Create value-driven content**
12		-Posts that educate, entertain, inform (e.g. how‑to guides, industry insights, tips) often perform much better than pure promotional content.
	12	+Posts that educate, entertain, inform (eg how-to guides, industry insights, tips) often perform much better than pure promotional content.
13	13	1. **Use paid advertising thoughtfully**
14		-Use Reddit’s ad formats and targeting to amplify things that are already resonating. Use subreddit targeting, keyword targeting, etc. Monitor performance and adjust.
	14	+Use Reddit's ad formats and targeting to amplify things that are already resonating. Use subreddit targeting, keyword targeting, etc. Monitor performance and adjustment.
15	15	1. **Listen & adapt**
16	16	Monitor comments, feedback, sentiment. If users push back, adjust tone or content. Use insights from Reddit to improve not just marketing, but product, customer experience.
17	17	1. **Respect community rules and feedback**
18		-Be transparent, avoid spammy or aggressive marketing. If subreddits allow “Ask Me Anything” (AMA) sessions, or Q&A, those can work well to build trust.
	18	+Be transparent, avoid spam or aggressive marketing. If subreddits allow “Ask Me Anything” (AMA) sessions, or Q&A, those can work well to build trust.
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